Programme:

4.00pm: Media Registration

4.15pm: Welcome and Update on Singapore's Tourism Sector

4.30pm: Media Q&A

- Mr Ken Low, Assistant Chief Executive, Marketing Group

- Mr Rostam Umar, Executive Director, Communications Division

- Mr Chew Tiong Heng, Director, Destination Marketing

5.00pm: End of Media Q&A

5.30pm: Special Visit to Kranji Countryside

Discover this hidden gem in Singapore which promises to charm urban dwellers with its rustic and quaint surroundings. Located at the north western corner of Singapore, the Kranji Countryside takes up only 1% of Singapore land area and yet in 2008, the food farms produced over 18,000 tons of vegetables, 47 million chickens, 5,000 tons of fish, millions of eggs and other types of food!

The visit starts off with a personalized farm tour by Ivy Singh, President of the Kranji Countryside Association, who owns Bollywood Veggies Farm. Next up, think of the local delicacy, bullfrog porridge, as we go behind the scenes to learn more from the only frog breeder in Singapore - Jurong Frog Farm.

The evening ends as we chill with beer and food Gardensasia, part of Nyee Phoe Group, Singapore's oldest nursery since 1911.

7.30pm End

* STB is kindly providing transport to and from Kranji Countryside. Drop-off point: Traders Hotel.

PLEASE NOTE SPACE IS LIMITED FOR THE KRANJI TOUR SO THIS IS A FIRST COME FIRST SERVE BASIS.

KINDLY REGISTER by Aug 11

If you are only interested in attending the media briefing and do not want to come on the tour do specify when you register (Briefing and Tour/Briefing Only)