FCA members are invited to the media launch of GSK Consumer Healthcare’s Shopper Science Lab, a state-of-the-art research facility that aims to drive business growth in emerging markets through the delivery of shopper insights and collaboration with retailers.

On Thursday, 24 August, Sidharth Singh, Vice President of Commercial Excellence, GSK Consumer Healthcare, Asia Middle East Africa, will host an exclusive tour of the new Lab.  Guiding you through cutting-edge virtual reality and facial biometrics that will profoundly impact the way retailers understand their shoppers, he will also share why GSK is bringing its Shopper Science Lab concept to Singapore.

Join GSK at its new office, GSK Asia House, to experience hands-on interaction with virtual 3D environments, data visualisation and biometric tools that provide analysis of how shoppers make decisions and what influences their choices.

Agenda is as follows:

9:30 am           Registration and refreshments
10:00 am         Introduction and welcome by Sidharth Singh, VP of Commercial Excellence, GSK Consumer Healthcare, AMA
10:15 am         Media tour begins
11:00 am         End of tour
11:10 am         1:1 interviews with spokespeople & Filming opportunities
11:30 am         End

To secure your space at this exclusive event, please register by 14 August 2017.  Camera crew are welcome at the event but will need to be registered in advance.