The new marketing economy We all live in a world replete with messages from advertisers and world leading brands � but can TV and traditional advertising still be king in a 24 hour, digitized world? Today's marketing campaigns embrace all sorts of digital media. Michelle Kristula-Green, the Asia Pacific President of global advertising agency, Leo Burnett Worldwide, will present and discuss some of the most innovative campaigns from around the world that are currently shaping the brand communications and advertising industry � the non-invasive, new forms of communication that are now making the advertising industry such a challenging and exciting place to be.